Stop Betting on Talent: Scale with Systems, Not Superstars

Have you ever hired an A-Player before? The kind of person who, when you handed them a project, made it happen without breaking a sweat? I did. The work got done for sure. But along the way, half my profit margins vanished. Still, I told myself it was worth it… right?

Then came the moment I hired a second team member. This time, I couldn’t afford another genius. Margins were thinning, so I brought in someone more “affordable.” I gave them the same task and waited for the magic to repeat itself.

Uuuh - did I get the exact same output? In some ways yes - but in reality, not quite.

That’s when it hit me: without quality-control triggers, delivery processes, and fail-safe protocols in place, I wasn’t building a business. I was relying on chance. And chance is not a strategy for scaling - or for stepping away from the grind of day-to-day operations.

The truth is, A-Players (great as they can be) are not the secret to growth. Systems and processes are.

People want to do good work. Most of the time, they just aren’t shown how to do it. Or they’re left guessing and hoping it’s right. But when you build systems, suddenly anyone can deliver results at an A-Player level.

❌ Don’t rely on individual talent; rely on your systems.

❌ Don’t scale your business on people; scale it on processes you own.

Because systems are predictable. People are not. You want your business to “think” for your team - to solve problems before they happen - so that anyone, even Aunty, can follow the same keystrokes and clicks and deliver reliable results.

And once you have systems like these in place, you free yourself up to enjoy your life—knowing work gets done right the first time, clients rave about your agency, and referrals flow in.

(And the best part? You’ll actually feel confident accepting those referrals, because you know your team can handle them.)